To this end, Netflix http://hicksjhre.mywapblog.com has allocated $7.7 billion toward streaming content (original and archival) and a number that none of its competitors can match. Amazon , which seems most "primed" to take them on, has a budget for all of its streaming content that is equal to the amount that Netflix spends on "House of Cards" alone. Additionally, there is a widely held belief that Amazon customers who have signed up for Prime have done so primarily to get free 2-day shipping from the parent company. Of course, the big elephant in the room is HBO GO, with its 130 million subscribers, but GO (at present) is still very much tied to traditional cable packages and the content is still considered "HBO Programing," rather than "Go Programming."
Next act for Netflix
Discussing the Netflix content pipeline and if the streaming giant could buy a production studio, with Quartz contributor Jason Lynch.
The success of its original programming ("Orange Is the New Black" was the single most watched series in more... every subscriber territory; the company called it "every bit of the global media event we had hoped for") has made Netflix a desirable place for content creators as well. After viewing the creative freedom and substantial budgets that show runners like David Fincher and Jenji Kohan have been granted, others are sure to follow. One of the more interesting experiments is bringing Chelsea Handler to a "late night" talk show.